Domestic cosmetics brands in the past 20 or 30 years, from being marginalized by international well-known brands, to the current re-emergence, and foreign brands in the low-end market gradually formed an equal situation, we have witnessed a cosmetics bottle national enterprise struggle history. Now, for domestic cosmetics enterprises is facing a new bottleneck and breakthrough period. At this time, we believe that not only the cosmetics themselves, but also the packaging of cosmetics bottles also need to have new and more reasonable adjustments.
Cosmetic bottle packaging should start from two aspects. On the one hand, domestic cosmetics bottle packaging in the domestic market should try to highlight the national elements, highlight the main elements of the product, and the cosmetic bottle packaging of international well-known cosmetics brands in the appearance of differentiation, while the acrylic packaging bottle with cosmetics bottles closer to the feelings of consumers, strengthen the product in the hearts of consumers, to provide power support for cosmetics sales. On the other hand, domestic cosmetics to obtain greater space for development, must take the road of internationalization, in the international market, in the cosmetic bottle packaging should be closer to the cosmetic bottle packaging of international well-known brands of cosmetics, so as to get closer to the consumer psychology of cosmetic bottle packaging used by consumers in these areas. Another aspect, of course, is that domestic cosmetics will certainly not be satisfied with the low-end market, and how cosmetics bottle packaging helps domestic cosmetics in the high-end market is also worth studying.
